Major Ok-pop agency JYP Entertainment has revealed it’s launching a “full-scale” expansion into the US market.
On March 14, Billboard reported that the South Korean label, dwelling to artists like TWICE, ITZY, Stray Kids and extra, has launched its new North American subsidiary. Named JYP USA, the brand new arm is a part of the agency’s plans for “full-scale North American market improvement and international expansion”.
JYP USA additionally shared its intentions to “uncover and foster native US artists” along with furthering the event of its present roster. It would initially be based mostly in Los Angeles, with plans to develop to New York Metropolis sooner or later.
The information comes only a month after the agency expanded its existing partnership with US-based label Republic Records. The 2 firms first began the partnership in 2020, the place they centered on the worldwide expansion of lady group TWICE, after which prolonged to incorporate teams Stray Youngsters and ITZY.
JYP’s North American expansion will assist set up an “worldwide bastion of Ok-pop,” mentioned Republic Information’ founder and CEO Monte Lipman, per Billboard. Lipman additionally believes that the agency’s roster would have the ability to achieve a “larger foothold” within the US market by way of the brand new initiative.
Up to now half 12 months alone, JYP Entertainment has expanded its roster to incorporate the boyband Xdinary Heroes, in addition to new lady group NMIXX. The previous made their debut final December with the digital single ‘Joyful Loss of life Day’.
In the meantime, NMIXX launched their first ever single-album ‘Ad Mare’ and its title observe ‘O.O’ final month, following its preliminary announcement final July.